Being a modern bride is a very challenging task and it can be easy to get caught up in the many fashion trends of the day. But we suggest not to lose heart, because the usual wedding traditions are not all that the celebration focuses on. Many girls today are trying to create their own unique image of a bride and, thank God, the variety of dresses is so wide.
The task of every bride is to be in the most beautiful outfit on her wedding day, so it takes a lot of time to find the right dress: searches in glossy magazines, on the Internet, trying on dresses in wedding salons, fashion shows where you can find a truly exclusive item! But it is worth remembering that the originals of exclusive outfits cost a lot of money, and it may be worth considering the option of having them made to order, taking into account the fashion trends of the season.
A very interesting video about how wedding fashion has changed over the last 100 years
Before going in search of “her one and only,” a girl must decide on her figure type, because a wedding dress of different styles can emphasize the necessary advantages and features of the bride’s character and temperament.
When you come to a salon with a lot of wedding dresses, you should leave stereotypes behind its doors. You can try on many models, but they will only cause sighs when examining yourself in the reflection of the mirrors. To avoid disappointment, think about what items in your wardrobe are most characteristic of you, and then build on your own style. You can choose a romantic image of the bride, or you can choose something more daring and avant-garde, but moderately breaking the traditional vision of the bride.
Don’t forget that accessories, carefully selected to match the outfit, can also add their own flavor to the bride’s look. We have prepared a selection of photographs of the most beautiful wedding dresses, with the help of which you can decide on its style and save your time.
Now we will show you some of the most beautiful wedding dresses in the world.
Lace wedding dresses
The most popular, for several seasons now, are lace dresses. It is important not to overload the image with unnecessary details. A lace dress usually has a simple style, since lace itself is a strong element that gives the image completeness and originality. Lace symbolizes purity, lightness and romance.
More photos of lace dresses:
Wedding dresses in Greek style
In such a dress, the bride will feel like a real goddess. Thanks to the cut lines and flowing fabric, which is finished with exquisite drapery, the dress will give its owner aristocratic sophistication. This is a perfect example of a timeless classic and, as they say, “for all occasions.” A pregnant bride will also be comfortable in such a robe, since in its folds you can easily hide your interesting position.
A beautiful Greek wedding dress will remain a popular item on the shelf of every wedding store for many years to come.
More photos of DRESSES IN GREEK STYLE:
Mermaid style
Another ongoing trend that remains relevant in 2020 is the mermaid dress. The graceful lines of this style will highlight the ideal shape of its owner. A mermaid-style dress suits girls of both tall and petite stature, and will make you a real queen of the occasion. One important distinguishing feature here is the skirt, which tapers slightly towards the bottom, which gives a sophisticated silhouette.
Wedding dresses with full skirts
A formal outfit with a full skirt can rightfully be called a princess dress. This type of dress remains in trend this season. A fluffy skirt can be very diverse and designers, to their credit, try every year to surprise us with the most chic images of lovely brides in fluffy dresses. The corsets of such dresses can be decorated with a wide variety of decorative elements: pearls, rhinestones, beads, beads, crystals, or maybe even made of lace or satin fabric - there is plenty of room for your imagination to run wild.
Dress by Sebastian Faena
Closed models
Modesty is especially encouraged this season. Therefore, models for celebrations with long sleeves and a closed silhouette will be quite appropriate. Such products can be compared with those worn by oriental ladies. True, they are distinguished by the presence of lace details and original decorative elements. Due to this, they look much more festive and elegant.
Wedding dresses with long sleeves or 3/4 sleeves
One of the incredibly fashionable trends is also dresses with lace sleeves, which look incredibly beautiful. Also, when choosing a dress with sleeves, tulle sleeves will also look good; they will look very delicate, and from a distance they will be almost invisible.
How to choose an evening dress for a wedding?
When choosing a dress model, do not forget that during the wedding all attention should be focused on the newlyweds, in particular on the bride’s outfit. It is considered bad manners to wear a bright outfit that will attract too much attention. For a wedding, there are some rules regarding evening attire that all girls are advised to adhere to.
The choice of evening dress for a wedding will depend on several factors:
See also...
✅ Fashionable blue dress: photos, new items (2018)
✅ Short evening dresses 2022: fashionable images, photos
✅ Dresses for plus size women
✅ Beautiful long evening dresses: review of fashionable styles
- Celebration themes;
- Seasons;
- Ceremony locations;
- Opportunities to change clothes.
Refrain from buying too revealing an outfit, especially if you are planning a wedding sacrament.
If the wedding is planned in the banquet hall of a luxury restaurant, a long floor-length dress will look elegant and appropriate. You can complement the look with a beautiful necklace and a ring with a large stone.
An A-line dress with a moderate slit will look very elegant on a girl. This model belongs to the classic style and will only emphasize your femininity.
A more democratic image can be chosen if the wedding is held in a country restaurant outdoors. To look harmonious, try to choose an image depending on the theme of the wedding.
In the new season, the most popular are: boho, loft, rustic, Tiffany and Provence styles.
For such a celebration, both airy cocktail dresses with polka dots, floral prints, and light waves, as well as long asymmetrical styles of dresses with an open back, are suitable.
Color
When creating an evening look for a wedding as a guest, a special role is assigned to the color scheme. You need to choose an outfit of a shade that will not interfere with the image of the bride and groom. That is, almost any color will be appropriate for the ceremony, except black and white. To ensure that your evening dress looks harmonious in a formal setting, follow the basic recommendations when choosing the color palette of your outfit.
As previously noted, at a wedding event it is best to avoid wearing pure black and white shades. You can purchase a combined dress model with inserts made of black and white fabric.
Attires in neutral and pastel colors will look stylish and tasteful at a wedding. Young girls prefer to buy outfits in beige, sky, pale turquoise, as well as warm shades of pink and lilac.
Silver-colored outfits will look fashionable, and at the same time charming and stunning.
Other primary shades (red, blue, yellow) can also be used, just try to choose an outfit that is somewhat subdued in tone. When choosing such a color scheme, you should select accessories more carefully, use moderate makeup and a laconic hairstyle.
At a wedding, small earrings made of white or yellow gold (depending on the color of the dress), a thin bracelet with stones and a small clutch will look elegant.
Material
When choosing a wedding dress model, you should take into account the material from which it is made. This fact is influenced not only by the time of year in which the gala event takes place, but also by the image in which you want to appear before the guests.
If you want to emphasize your femininity, buy a chiffon outfit . To achieve a flowing effect, choose a dress made of silk, however, such an outfit is suitable only for girls with a slender and graceful figure.
Satin is considered a noble material, so if you want to look as natural as possible, but at the same time stylish and fashionable, choose a dress made from satin.
Natural silk is another type of fabric that has several special properties. Silk is especially popular for summer weddings. This is due to the fact that the material is lightweight and breathable, which is extremely important for events in hot weather or in a stuffy restaurant.
Brocade dresses have an amazing texture. The main decoration of such outfits is the pattern. Brocade is one of the most festive outfits. However, this material is very heavy.
It is ideal for those girls who want to correct their figure with its help. It is better for thin girls not to buy dresses made of brocade, they will look rough and will only spoil the lady’s delicate image.
Velvet has a unique texture, which consists of many short fibers. The velvet dress does not electrify, and is also suitable for both young girls and more mature ladies.
Style
When choosing a dress for a wedding as a guest, you need to pay due attention to the style of the dress and its length. It is recommended to choose an outfit that will not only look spectacular on you, but also that will be practical and comfortable.
When buying a dress, do not forget that a wedding is a fun event, which, as a rule, includes a lot of dancing and active competitions. Just follow some guidelines that will help you choose the right outfit that will make you look beautiful and feel comfortable.
You should not wear a dress with a long ultra-mini. This outfit will look provocative; they are not intended for a wedding celebration.
An excellent option are floor-length cocktail dresses with different accents. They are suitable for those girls who want to look as feminine and elegant as possible. A similar effect can be achieved with a long midi. Also popular are styles such as case, hourglass, apple, pear, and fish.
In the cold season, floor-length dresses with long sleeves are mostly chosen. You can choose shorter styles of outfits, but think over your look in advance to look festive, but not freeze.
Season
The model and style of the dress for the wedding ceremony will largely depend on the time of year. In late autumn or winter, you should not wear clothes made of thin fabrics, even if it is warm in the restaurant. Dresses with sleeves, if not long, then at least up to the elbow, will look most harmonious in the cold season.
Atmospheric outfits will be made of velvet, fine wool and knitted ones. If you choose an outfit with open shoulders or short sleeves, you can complement the look with a suitable jacket, bolero or stole.
Regardless of the season of the event, the dress should be made from good quality fabric.
In summer, it is recommended to wear a dress made of guipure, silk or chiffon to a wedding. There are also less expensive fabrics (organza, synthetics), but at an official celebration you will feel insecure because of a low-quality dress. Also, the poor quality of your outfit may stand out too much (not in a good way) from other dresses.
Recently, in the summer, most often weddings are held in country restaurants, where there is a beautiful lawn. In the warm season, you can wear dresses with an open back or an elegant thigh-high slit for a celebration.
You can add a few neat accents to your look: a bright belt, open shoulders, stones on the dress. Both more spectacular long styles of dresses and calm models with midi length are relevant.
Russian style
The latest trend is also a Russian style wedding dress. This may not necessarily be a native Russian folk outfit: a long dress with a well-defined bodice, a little reminiscent of a sundress, which can be decorated with either your favorite lace or natural pearls. But at the same time, the Russian bride should not be replete with decor; the image should be gentle and elegant. This outfit suits almost every figure. You can complement your wardrobe with a wreath of fresh flowers.
Wedding dress in Gzhel style
Market analysis
In the Russian Federation there are about 1,000 large wedding salons and 300 holiday organizing agencies. Business is seasonal. Sales increase in spring and autumn. If you open a bridal salon out of season, the likelihood of going broke increases. The target audience is women aged 18 to 65 years. 80% of clients are girls under 40 years old. In a city with a population of about 500-600 thousand people, about 550-700 marriages are registered monthly. Competition depends on the locality. In large cities it is very high. In the first stages, you need to analyze your competitors and find out the financial risks, as well as possible profits. When studying organizations, pay attention to:
- business promotion methods used;
- location of competitors;
- pricing policy;
- level of service, offers provided and work schedule.
Original salons that develop a personal concept and implement it with high quality are in demand. The main income of the wedding salon comes from the sale of dresses and related services. Additional income consists of:
- sales of accessories;
- sales of dresses for guests and bridesmaids;
- adjustment and correction of dresses according to the figure;
- sales of veils;
- storing dresses before the wedding.
If you diversify the list of goods and services, your income will increase. The cost of a wedding dress starts on average from 20,000 rubles. Price categories of salons differ. The higher the cost of services, the higher the start-up costs. Competent staff and a pleasant atmosphere attract customers.
Spanish style
Another current European trend is the Spanish style of wedding attire. This style is a bit similar to the mermaid style described above. Luxurious lace skirts gathered with flounces in combination with a corset create an elegant image of a chaste and, at the same time, passionate bride. Complementing the look with short gloves and a mantilla will successfully complete this look.
Bride's wedding suit
A casual suit for a bride will look easy and stylish. This choice is perfect for both outdoor celebrations and off-site registration. By choosing a simple fitted style, the bride will look laconic and will emphasize the tenderness of the image; you can choose a wide variety of accessories here: beads, brooches, hats, gloves, veils.
In the photo: Carolina Herrera dress
Wedding dresses with shirt elements
A rather unusual trend for 2022 is a shirt for the bride. It can be combined with either a full skirt or a straight-cut skirt. Such an outfit will look not only original, but also stylish!
Style of the 20s of the XX century
The wedding dress of the 20s fits perfectly into the modern world. This style is also called the “Gatsby” style. This style mixes fabrics of different textures: chiffon goes very well with satin and matte fabric. The style consists of layers, an accentuated neckline and a low waistline.
Beautiful embroidery with pearls or beads, rhinestones, lace, matched to the color of the main fabric, looks very good on this rather simple dress. Accessories for such dress models will be beads in several rows, voluminous floral brooches and headbands.
Short outfits
Short models can be a worthy alternative to beautiful long wedding dresses. Such dresses can have a wide variety of styles: with a full skirt, a strict pencil skirt, with an asymmetrical short skirt that smoothly turns into a train. In order for the bride to look sophisticated and elegant, it is worth choosing a length to the middle of the knee; classic pumps and pearl jewelry will suit this dress. Some more extravagant ladies choose boots to go with a short dress with a train and put a hat on her head, which gives the beautiful girl a shocking look.
Such an unusual and beautiful dress will look very advantageous on the seashore. When going on a honeymoon, the dress will not take up much space in the bride’s suitcase!
In the photo: Short dress
Evening dresses for weddings for mothers
For every parent, the wedding of their child is one of the most important events in life. Mothers of newlyweds should be especially responsible when choosing a dress. They will also get a lot of attention. Each of the mothers will want to stand out, but also look appropriate for the event.
Rules for choosing dresses for the mother of the bride and mother of the groom:
- The length of the skirt is knee-length or floor-length;
- The image of mothers should be elegant and expensive;
- Women should feel comfortable, they should like the outfit;
- The dress should be as comfortable as possible.
For a slender woman, styles with a fitted silhouette are suitable. As a rule, such a dress is suitable for many mothers; the main thing in this image is to choose the right shoes. Classic pumps or miniature sandals will do.
If your mother is the owner of curvy figures, long styles of floor-length dresses, models with a wrap and with flared sleeves will suit her best. The image of the mother of the bride and groom should be complemented with a small clutch of a suitable shade and neat jewelry. Makeup and hairstyle should be natural and elegant.
Knitted dresses
This type is one of the most beautiful in the whole world and is very reminiscent of a lace wedding dress, but it is the knitted dress that will turn out to be a truly unusual and unique thing for the bride. Such outfits are extremely rare! The main thing is to find your master so that the dress is made carefully and fits like a glove. It can be knitted completely, or it can be combined with satin or any other fabric on the skirt. The most difficult thing here is to know exactly what the result will be. To invent your own unique dress, a girl should understand that this is a very painstaking task, but it’s worth it! Now the popularity of such models is growing; in stores they can be seen in the Irish lace department.
In the photo: Knitted dress from Frankie Batista
Installed the Stop-Exit script from Netpeak Cloud on the site
This case is about contextual advertising tools, but we at the agency are convinced that the most impressive results come from the simultaneous use of SEO and PPC. We appreciate that La novale entrusted us with the comprehensive promotion of their business - search engine optimization and contextual advertising.
On the page of the prom dresses category as part of the SEO service, we installed an eye-catching Stop-Exit window of the Netpeak Cloud platform, hinting to girls that in dresses from La novale their prom will be no worse than a Great Gatsby party.
Stop-Exit is a script that helps keep visitors on the site and reduce the bounce rate. How it works: when the user hovers the cursor over the close tab icon, a pop-up window with a suggestion appears. If a user clicks on this window and goes to another section of interest to him, the duration of his stay on the site increases, which means the likelihood of making a conversion increases.
Let us clarify that the tools of the Netpeak Cloud platform are available to agency clients for all services, not just SEO. To clarify the terms of use, please contact Netpeak managers for individual consultation.
On average, users who switched to a category spent 1 minute longer on the site than those who closed the window. The conversion rate for users who remain on the site is 0.49%. For those who left the site - 0.34%.
Special thanks to SEO specialist Bogdan Borodin for installing Stop-Exit and providing statistics.
Colored wedding dresses
Wanting to look not only beautiful, but also unique, the bride can pay attention to fluffy dresses of a wide variety of colors. Such a wardrobe will make “snow-white” brides stand out from the general crowd. The advantages of a colored dress are obvious; the color can be matched to your skin tone, eye color, and highlight them most advantageously. The dress will cost several times less than the white one. The colored dress can then be worn on other occasions! This outfit can be worn by a bride who is getting married not for the first time and it will be most appropriate at her celebration.
For pregnant
For pregnant brides, choosing the right model becomes an even bigger problem than for an ordinary bride. Wedding dresses for pregnant women should have all the characteristics of a regular one, but without squeezing the abdominal area. One of the best options for such outfits today are high-waisted dresses. The material can be satin, cotton or silk.
Brides who want to hide their position can use voluminous decor in the abdominal area. But this is only possible during a short period of pregnancy. Many accessories, such as jewelry, veils, gloves, bows, and hairstyle can draw attention away from a slightly rounded tummy.
Greek wedding dress is a great option for a pregnant bride
And on the next page you will see even more photos of the most beautiful wedding dresses. In addition, we will show you the best options for dresses that you can purchase on the Aliexpress website, while paying several times less money.
What have we done
Set up telephone sales
Call tracking from Ringostat is a technology that tracks telephone calls and links them with a specific advertising source. Call tracking services provide a code that is installed on a website and collects call statistics.
Call tracking can be:
- static (without replacing numbers) - all visitors to one advertising source see the same phone number;
- dynamic (with number substitution) - each site visitor sees a different phone number.
We have set up both call tracking on the La novale website. Dynamic call tracking pleased us with the results. It finds the advertising source of the call down to the specific campaign and keyword. This means that we build an advertising campaign strategy not based on hypotheses, but based on detailed analytics reports.
Call tracking plays an important role because it not only analyzes the sources of calls, but also allows you to listen to a recording of a conversation between a manager and a client in your personal account.
Thanks to Ringostat, we learned that about 60% of graduates and their mothers are looking for a prom dress using the search terms “evening dress.” Therefore, we redistributed the budget and allocated 40% more than the originally planned budget for the evening dresses campaign on the search network.
We set up tracking the number of requests for fittings
To register for a fitting, an application form has been created on the website.
After filling out the form, the manager will definitely call the sender back to clarify the fitting booking for a specific date. As we wrote above, on the salon’s website it is impossible to fully automate orders through a form - in 99% of cases the manager needs to discuss the details of the order with the client.
Which option is the best?
Each has its own advantages. However, when purchasing a wedding dress in a salon, you risk buying an outfit that cannot claim to be exclusive. Imagine your disappointment if at the registry office you come across another bride in the same dress as yours. Unfortunately, this happens quite often, because salons order several different sizes of one outfit option and offer them to customers.
Custom tailoring of a dress will save you from possible repetition. However, finding a good seamstress who could cope with such an important task (you can offer her a photo of a wedding dress from Aliexpress as a sample model) is also not easy. In order not to take risks and not look for the last option to replace a poorly tailored outfit, it is better to buy a ready-made dress.
How advertising campaigns in Yandex.Direct were optimized
To increase our audience reach, we connected Yandex.Direct and worked with such tools.
Launched retargeting
In the retargeting campaign, we used text, image and image ads.
Text and image ads using all image formats.
Summary statistics by format.
The ad with the 1x1 image format received the greatest coverage. The campaign brought 9 calls and 1 application for fitting. Cost of appeal = Cost of advertising campaign / Achieved transitions to the goal = 3817.78 UAH: (9+1) = 381 UAH ($14).
And although the cost per appeal for the retargeting campaign exceeded the permissible key performance indicator of 300 UAH ($11), we continued to work and optimize this campaign, since the Yandex advertising network (YAN) helps return interested buyers to the site who are already familiar with the assortment and may even We looked at several dresses, but for some reason we didn’t sign up for a fitting.
Examples of image ads.
Due to technical issues, spending from this ad group was not reported to Google Analytics. Spending statistics from the Report Wizard.
Image ads brought 3 calls and 1 request for fitting.
Launched campaigns in the Yandex advertising network (YAN)
In YAN, a campaign was launched targeting general keywords “buy an evening/prom/ball dress” and keywords mentioning dress brands with dynamic substitution of the keyword in the ad title.
Final statistics for the campaign.
The campaign brought 8 calls and 1 request for fitting. Cost of appeal = Cost of advertising campaign / Achieved transitions to the goal = 2174.63 UAH: (8+1) = 242 UAH ($9).
We launched search campaigns targeting Odessa, Kyiv, Dnepropetrovsk
Based on the results of campaigns targeting Kyiv and Dnepropetrovsk, we received a greater number of requests from these cities from Yandex.
Statistics on search campaigns from Yandex.Direct.
In total, the search campaigns brought in 18 calls and 4 requests for fitting. Cost of appeal = Cost of advertising campaign / Achieved transitions to the goal = 4264.40 UAH: (18+4) = 194 UAH ($7).
Set up smart banners
Launching smart banners for a corporate website turned out to be an interesting and non-standard task. In the process of preparation and communication with technical support of the service, we learned about the following nuances:
- If your site doesn't have the e-commerce code installed, but has a feed campaign set up, your ads will be shown to similar audiences of users.
- If there are no prices for goods on the site, you can insert the same price value for all products into the feed. When further setting up the campaign, either disable the display of the price in ads, or use the price prefix “from” (in this case, you need to insert the minimum cost of the product into the feed).
- If you want to show smart banners to users who visit the site, you can set up a “crutch” version of the e-commerce code, which will work, for example, upon clicking the “sign up for a fitting” button and upon successful submission of the form. We considered this option last and did not take it into work due to the large number of modifications that arose in the “crutch version”.
The smart banner campaign received a small amount of traffic: it resulted in 92 new visitors to the site who actively interacted with the site (on average 7 pages viewed, and session duration 2.45 minutes). The registration form for the fitting was opened 3 times and the contact information was viewed 2 times.
In this case, behavioral indicators for smart banners are actually no different from YAN ads (on average 6.24 pages viewed, session duration 3.18 minutes). Smart banners didn't bring in any sales, but since display advertising operates at the top of the sales funnel, it's worth measuring it based on behavioral metrics—how long a user spent on your site and how many pages they viewed.
Buying a wedding dress online is the best solution
But the surest thing in a situation when you need to buy a dress for a wedding is to buy it online. The likelihood that you will encounter a duplicate of your outfit is negligible. You can choose different options. At the same time, their quality and cost will be a pleasant discovery for you. This way you can purchase an exclusive wedding dress for little money, and be the most beautiful and unique bride.
So that you have no doubt that this is the most correct option, read reviews of wedding dresses purchased from Aliexpress. All the brides were pleased.
So the list of the most beautiful dresses in the world has come to an end. We hope that with us you certainly found what you were looking for.
results
By Google Ads
From the beginning of February to the end of March, using Google Ads, La novale salon managers received 73 calls and 32 requests for fitting. Cost of appeal = Cost of advertising campaign / Achieved transitions to the goal = 26944.44 UAH: (73+32) = 256 UAH ($9.5).
La novale is our regular customer. We show the results described in the case for the period when the client increased the advertising budget, which made it possible to expand the contextual advertising tools. For comparison: from the beginning of November to the end of December, we received 37 calls and 19 requests for fitting. Cost of appeal = Cost of advertising campaign / Achieved transitions to the goal = 14566.28 UAH: (37+19) = 260 UAH ($10).
Thus, we managed to reduce the cost of circulation by 4 UAH while doubling the budget.
Via Yandex.Direct
From the beginning of February to the end of March, 43 calls and 8 requests for fitting were received using Yandex.Direct. Cost of appeal = Cost of advertising campaign / Achieved transitions to the goal = 11345.40 UAH: (43+8) = 222 UAH ($8).
For comparison: during the period November–December, 10 calls and 2 requests for fitting were received. Cost of appeal = Cost of advertising campaign / Achieved transitions to the goal = 5850.19 UAH: (10+2) = 487.50 UAH ($18).
General results
La novale does not yet have a CRM system. When purchasing offline, each client leaves a contact phone number, which managers enter into the database. Therefore, to analyze all sales, we provided the salon with downloading data with customer phone numbers from calls received through contextual advertising. Then La novale compared Ringostat data with phone numbers from the salon’s customer base during the advertising campaign period, and thus we learned:
- what calls led to offline purchases;
- the total amount of sales thanks to contextual advertising.
The total profit from advertising campaigns in Google Ads and Yandex.Direct amounted to $4,400. Spending - $2100.
ROMI = ((Profit - client expenses) / client expenses) x 100% = ([$4400-$2100] / [$2100]) x 100% = 109%.
